Online Brand Mgmt

brandmgmtManaging your business’s online identity can seem like a second job at times.  At the minimum, you’ve probably got a website and Facebook page that don’t get the attention and updates they need to stay relevant.  Add a YouTube channel and Twitter feed, and it’s easy to become overwhelmed just trying to deliver information to existing and potential customers.  But is that even enough?  While it’s great to have an online presence that you control, the customers (both current and potential) may be checking out other sources of information about your business.  Yahoo Local, Google Plus, Superpages, Angie’s List, the BBB, and many other sites, allow and encourage users to submit reviews for everybody to read – and it is critical to your business’s online image to engage those customers.  Empire Systems is familiar with all of the popular review sites, and can assist you in managing your company’s brand online.  From identifying which sites will prove useful to your business, to establishing an effective company profile, and developing timely and productive comment procedures, ESI can help you create a plan to maintain a solid reputation online.  If all of this sounds like too much work for your company to manage internally, you can contract with us and have our marketing personnel manage it for you.  We’ll work with you to establish acceptable guidelines that insure we represent your company in a positive and professional light while managing review sites and engaging reviewers, as well as keeping your website and social media accounts current.  Contact us today to see how ESI can deliver a better online brand management experience to your business – and your customers.